12-NOV-07 - News & Events
At Cersaie Eiffelgres celebrated a year of success and leadership in the production of technical porcelain slabs
Eiffelgres, a division of Iris Ceramica S.p.A., recorded a further rise in sales and profitability in 2007, and strengthened its brand, which achieved new success with Vuolukivi and Autentika, the two new collections that received their world preview at Cersaie 2007.
The Autentika, collection, created in the company's research laboratories, is produced at the Eiffelgres plant at Viano (Reggio Emilia). With its colouring rich in details, luminescence and variations in shade, it opens out new design horizons for the use of technical porcelain slabs. Its bronzy oxidations of copper, the fire of iron oxide, manganese grey or snowy white are the new colours placed at the disposal of architectural design, a universe of colours for the buildings of the third millennium.
The Vuolukivi collection combines eco-compatible design with unmistakable Italian style, in a high-tech product which actually improves the functional performance of ollar stone, using only natural raw materials and innovative processes.
Autentika and Vuolukivi were launched on the new Eiffelgres stand, with its breathtaking severity of style, perfect subdivision of spaces and highlighting of the three-dimensionality of each element. The metal structure acting as entrance gateway symbolised the centrality of technology and its ability to generate evolution, combinations and contaminations in the way people inhabit their homes and towns, and all the places where the Eiffelgres collections, with their emotional appeal and technological content, bring enhanced quality of life.