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EIFFELGRES SHOWROOM 2010

The restyling of the showroom in the Eiffelgres office building brought open, airy spaces and more light into the showroom thanks to demolition of an existing floor to permit the volume to expand upwards.
The showroom, divided into three separate but adjoining exhibition areas, showcases the Sensible and Atmosphere collections in a special exhibition, with a single area designed like a sort of art exhibition representing all the other collections in the Eiffelgres range.
The main exhibition space is divided into separate areas created with walls covered with porcelain stoneware tiles of various sizes, arranged at different levels on the vertical surfaces like hypothetical dividing walls as if the spaces were rooms for different uses.
The walls rising from the raised or floating floors are covered with tiles laid either by the traditional technique or with the ventilated façade technique, often considered an architectural benefit and a design solution suitable for protecting the outside of the building.
This scenic choice is suitable for the updates and changes dictated by the display requirements of a continually evolving company such as Eiffelgres, making the new showroom unique in terms of flexibility and completeness for presentation of the quality and potential of porcelain stoneware.

Design by architect Mauro Bellei

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